Anyone working in an SEO environment might have come across a situation where they would mistake a feature request for a bug. It’s a common issue that can create confusion and bring about issues in the SEO process. That is why it is important to understand the difference between the two when approaching SEO problems. 

SocialPulsar is an agency that offers the top SEO services in San Francisco. One of the best digital marketing agencies in USA, SocialPulsar has been at the forefront of offering a wide array of clients with cutting-edge digital marketing solutions. Let’s know more about SEO bugs and features requests, along with their differences. 

All about SEO Bug 

SEO professionals have to find basic and technical issues on a site that causes SEO non-compliance. Non-compliant URL reports in crawling tools need to be addressed consistently. A software bug refers to a problem causing a program to crash or produce invalid output. A bug can be written out by describing in detail what you see. Explain what the expected result is and add screenshots to visualize. Add reports you have to showcase the impact. Rarely, you will have to justify the impact to prioritize the bug.  Regardless of how big or small your SEO team is, you need to constantly monitor and keep a track of bugs, seeing them through to completion. 

Feature Requests 

Feature requests for SEO are mentioned when SEO handles user issues or a rectification needed to improve SEO that touches the content, design or usability of a site. A feature is often considered an enhancement which is referred to as a request for extra functionality that doesn’t exist. Consider the following when you draft your feature request for SEO: 

  1. Will the requested feature benefit other lines of businesses? 

  2. Is the request in sync with the company’s long-term strategy and vision? 

  3. What would be the level of effort needed? 

  4. Where would the team’s resources fit in their priority list? 

What to include in the request

Make your feature request as detailed as possible. User scenarios and acceptance criteria should be clear. User scenarios will detail out what search engines should see. Sometimes you will have to simplify a story for the benefit of first-time users. Include relevant documentation to solve the problem. You can add webmaster guidelines, crawl reports, case studies, blogs, and so on. 

It is important to follow-up and engages with the people who are working on requests. You need to keep a positive outlook and encourage feedback. When you clearly understand what a bug is and what you ask as a new feature, SEOs will understand that the teams they work with are receptive to the questions being asked. 

If you like to know more about the topic or anything related to SEO, do get in touch with SocialPulsar. Our expert team will be happy to help you out. 

You’ve been giving your marketing tasks to a marketing agency, assigning them full control of your data. Now you wish to rope in a new agency. What happens to all that data that you’ve managed to build over time? Very often, your previous agency shows reluctance in handing over all that to the new agency. 

 

In the modern marketing era, marketing data is so important that it is considered just as valuable as currency. There have been numerous instances where companies entrust marketing agencies with their digital marketing platforms such as Google Analytics, ads, and even mailing lists. Very often, the marketing agency themselves creates these accounts and manages them, effectively owning all of your data. This enables such agencies to even restrict your access to these platforms, botch up information and make a mess of your campaigns. 

 

That is why it is important for you to secure all your marketing data and take ownership of them. As one of the 
best SEO company in San Francisco, SocialPulsar can offer you comprehensive advice on how to effectively store and manage your data. We believe that the client is the king and all data we help build truly belong to the customers themselves; the reason why we’ve grown on to one of the 
best digital marketing agency in USA today. 

Why Marketing Data is Important

Your marketing data is the lifeblood of your company. If utilized properly, it delivers amazing results. Marketing data helps profile your customers efficiently. Their needs, tastes, spending habits, addresses and all relevant information pertaining to them are included in this. Imagine you are a real estate company. You need all the data, especially related to the income of your potential buyers to identify what apartment you can sell to them and how much they can actually afford. Marketing data even lets you build new products in sync with customer preferences. Apart from your own data, it is also important to keep a track of general marketing statistics that can inspire and influence your marketing campaigns. 

Storing your data

There might still be a lot of businesses out there who store data in excel sheets and other manuals ways. We don’t recommend this. It is advised that you store these in a database or a data warehouse. This helps you centralize all the data. Data from your social media, web analytics, CRM, etc. can all be stored in a single place. This gives a comprehensive view of all the facts and makes it easier to refer whenever necessary. Moreover, when the data is all available in a single place, it helps in better automation and refreshing of the entire data often, making sure they remain up-to-date. 

 

Making use of this database for your sale and marketing data can significantly improve the accessibility aspect. Most databases are compatible with third-party tools and various software. 

Safeguarding your data

One of the most important things you need to make sure when entrusting another team with your marketing activities is that you should make it completely sure that they are collecting your marketing data by making use of a platform that you own yourself completely. You can provide the details to them or let them copy the data into their platform. This helps you maintain control over your data. At some point, you will have to let the digital marketing agency have access to your advertising accounts, but you need to ensure that it is done in a way that will safeguard your interests. 

 

Another important measure you need to take is to limit the access of your data to within your own company. Not everyone would need access to that data and so you need to ensure that only authorized persons will have permission to look into or make use of them, with your permission and knowledge. 

 

More doubts? Just drop in a mail to SocialPulsar.com or call us soon.