It’s a widely accepted fact that online digital marketing activities play a key role in helping businesses find their customers. Marketers employ a well-designed mix of various digital marketing techniques to give a brand the mileage it needs to survive and thrive in the highly competitive marketplace. However, no matter what combination of promotional activities you employ, no brand or business is going to stand the test of the market unless you have actual customers saying good things about it. In yesteryears, this happened more in a word-of-mouth way. But in these times, people rely heavily on online reviews. Yes, online reviews are more than very important for your business. 

Why do you need to look at them?

It’s true that we pay much attention to what others think about a product or a business. Nothing compares to the personal experience of others when choosing something. These opinions influence decision-making heavily. Studies reveal that 86% of internet users read online reviews. A whopping 91% of them trust these reviews as much as personal recommendations. From this, at least half of them would likely visit a store to see the product and buy them. So this is why it is crucial for a business /brand to pay attention to online reviews. 

Pay attention to Online Reputation Management 

Online Reputation Management (ORM) includes various strategies and techniques that let you take control of your online reputation. It creates balance and averts all misleading trends. The whole idea of ORM is to ensure that you are well aware of what people are saying about you in the online space, which will help you take the necessary steps to correct any inaccuracies. 

 

However sustaining a positive reputation through reviews isn’t a passive practice and requires your participation. The question is, how do you make sure your online reputation is always good so that you get good customer feedback? What all are the various online activities you can apply to ensure that your ratings will remain favorable. Let’s have a look at some of the ways you can achieve this. 

Google My Business

This is an important first step to make when planning any SEO strategy for your local business. Getting into this list, you can increase your chances of showing up in Google’s Local Pack, Local Finder, Maps and general organic rankings. 

Facebook and Yelp

There’s no doubt as to how social media platforms like Facebook can influence your business. Creating and maintaining an active presence in platforms such as Facebook and Yelp will help your brand get discovered quickly, which will, in turn, help you to reach out to your customer base. 

Request for reviews

One of the best ways to fetch online reviews is to simply request them. Businesses must empower their customers with the opportunity to provide their feedback. It’s crucial to understand that it is a customer’s right to react to your product. It can be a link at the end of an email, a pop-up that asks a customer to leave a review or even a text message after an appointment. All this helps in garnering customer reviews that would often be positive and in your best interests. 

Be responsive

It’s not just enough that you get reviews. It’s even more important how you respond to them. Businesses should be able to respond to all reviews, whether they are positive or negative. There’s no use ignoring or removing negative reviews. The best way is to deal with them in a manner that doesn’t hurt the feelings of the reviewer. In the case of positive reviews, your responses would help continue the goodwill and trust that the customer has for your business. 

 

You might not be able to do all of this by yourself. That’s where SocialPulsar can be of help. One of the best Digital Marketing Company in San Francisco, SocialPulsar employs a team of highly skilled and competitive professionals who could help you with everything that is needed to maintain a steady online reputation. Being the top SEO Consultants in San Francisco, our digital marketing services are designed to help your brand achieve success in the online space. So drop in a mail or call us soon.  

In some cases, encouraging links improves when it is executed on the content aspect of the business. However, this cannot be thought of as link building.

The reason why the creation of content and link acquisition should be bonded tightly is because Google strictly matches the context of the page link created the page that the link points to and the searcher’s query. These three contexts that are matched well help any specific page to rank higher.

An ideal link is one which occupies a relevant part of the link graph. A link graph is a web map. If there are enough links a specific page would be able to occupy a relevant position in the link graph.

The context of a link, the page linked and how it matches up to what the searcher wants are important. All these together make for a successful outcome.

The best digital marketing company in San Francisco is aware that certain topics are more trending in the industry and sites usually link to content about such topics. This is the time when content about specific topics is requested. When more content is produced on a trending topic, there are more chances of obtaining links for additional content about this specific topic.

When SEO services in San Francisco are acquiring links during content creation, the sites from where links are wanted usually are talking about the trending topic. They are also linking to other pages that are talking about this same topic.

 Coordination between Link Building and Content Creation

When the right coordination between the link-building efforts directed to sites and the content creation side happens, then the site becomes more popular and sought after. The link building side may have more awareness about the content than the link-building side.

In turn, the content side can give information in advance to the link-building team about the content being prepared. This may help them structure an outreach plan to put the content being prepared in the limelight.

If the link building and the content creation happen in exclusion of one another, the outcomes are less effective than when the link building team is informed of the content being prepared.