According to the best digital marketing agency in San Francisco, one of the most important three ranking factors for organic search is good quality content. Read on to find out how you can optimize your content for SEO so that you get the maximum in return for your digital campaign.

Step 1: Start with SEO

Any worthwhile content strategy should start with SEO. Many try to infuse SEO at the end of content creation. Any strategy with regard to content should start with keyword research and intent of the users. Once this is known, designing a content strategy is easy. 

The quality of content is considered to be of high quality if it answers users’ queries, provides information about what they are seeking, helps the reader gain some knowledge to complete a task, and has a clear call to action.

Step 2: Design good quality content

A good user experience ensures that users are engaged for longer periods. From the structure to the layout details, it is important to design good content. You should collaborate with the SEO agency in San Francisco that you partner with to produce content that is entertaining, thorough, relevant, inspiring, simple and educational.

Good quality content is always written specifically for the audience and is written to be easily read and understood. Moreover, the titles should be strong and relevant. It is also a good idea to know what kind of content your competitors are working on. 

Step 3: Correct content is important 

Pay heed to correct grammar and spellings in your content. The best SEO agency in San Francisco would advise you that what is at stake is your credibility with incorrect grammar and spellings. It is likely to have a negative user experience. Link to high authority sites and people will know that you are linking with the right people. 

Check all the statistics. Do not repeat it just because you see it everywhere. This does not mean that it is correct.

Step 4: Heed the usage of keywords

This is not only about whether the keywords are being used but about whether they are being used in the right context.  It is not a good idea to stuff keywords in the content but instead uses the primary and related keywords naturally in the article. 

Therefore, it is best to start your content strategy with SEO research.

Social media marketing companies in San Francisco that have carried out a digital marketing campaign know that running such a campaign requires a lot of effort and is an almost exhausting activity. Nevertheless, it is rewarding, challenging and is fun too. The fruits of labour can be experienced first-hand and this makes it more exciting. However, at the end of any digital marketing campaign, there is always an analysis of the campaign that takes place (post-campaign analysis PCA).

 

Whereas some campaigns are simple, others are complicated. There are many advantages of doing a PCA and they include understanding as to which of the elements were effective during the campaign, understand the response of the audience, the effectiveness of the campaign and how they aligned with the objectives, discussing the campaign with the stakeholders, and provide insights that can be adopted in future campaigns.

The rest of the article details how to measure the effectiveness of such social media marketing campaigns.

Step #1: Review of the strategy and objectives

The PCA should occur with clarity as to what the campaign aimed for and what were the outcomes. At an early enough stage in the campaign, it is important to include an executive summary. This can help the discussions to take place in the correct context and in the right tone.

Step #2: Creativity of the campaign

It is important to discuss how the campaign’s execution took place and the manner in which it was delivered to the consumers.  It also pays to include a timeline of the campaign to analyze which item was delivered at which time point of the campaign.

Step #3: Performance of each campaign element

The next step is to analyze the performance of each element in the campaign. Specialists and brand managers of even the best digital marketing company in USA would review each and every activity in detail about the information on key channels, channel objectives, and performance metrics.

Step #4: Main Takeaways

The main takeaways from the analysis reports have to be deciphered. This would be of most interest to the senior management officials of the company.  For a top social media marketing agency in San Francisco, they would look for insights that allow continuous improvement and highlights the successes and failures which would point out elements that require more refinement.

Endnote

It is important for an organization to get a true picture of the performance of different elements of a campaign to judge the true final outcome of the campaign.