The Digital world offers a massive ocean of opportunities. Like there are thousands or even more digital marketing companies to support your organization with efficient services there are also companies that deliver degrading services. These services might not only be useless but also unlawful, they might also violate Google guidelines. These group of companies has to be identified. SocialPulsar being the best SEO company in the USA would like to make it to some of the tricks that some companies use to fake competence.

SEO Incompetence

All the small business owners online have been forced by Google to monitor their incoming links. But how to identify which SEO specialist is truly qualified?

Don't hire the first person who claims to be an SEO. Be very careful of anyone who cold calls you via email, social media, your contact form, or anywhere else. Seek recommendations from your acquaintances or consultants for an expert service.

The problem with ambitious incompetents

Ambitious incompetents develop a perception of competence without actually trying to be competent. They just create an appealing impression through counterfeit documents and testimonials. One has to be very cautious while dealing with such kinds of fake members.

The fake authority with social proof

Corrupt marketers pay to be promoted as reputed marketers in major publications and various other public platforms. Those paid-for articles will then be used as social proof to attract potential customers. Buying paid “mentions” in articles can also mean buying social proof that can be used to influence potential customers.

Social proof: Fake client testimonials

Some companies promote their past clientele to gain a position in the market as well as in the minds of potential customers. They pay for writing good about their services, sometimes they provide free services in return for an excellent testimonial content. Most people approach companies for services after doing detailed research about their whereabouts which primarily include testimonials. By developing an impressive testimonial, companies can hide their actual capabilities.  

Business owners should be able to figure out fraud companies and their intentions. They should gain expert opinion and advice before consulting any digital marketing providers out there. SocialPulsar has been recognized as the best digital marketing agency in San Francisco by reliable sources. We provide comprehensive solutions to all your business queries online. 

Being the tech giants of the world, Google constantly comes up with some surprising updates. These updates are critical events that invite your attention especially if you are a digital marketing professional engaged in webmasters and Search Engine Optimization. There will be algorithm changes, data refreshments, some filters and alterations that becomes crucial in the operations. Last month, Google had come up with yet another update, this time it deals with a ranking mechanism that provides more site diversity in search results.

What are Google Updates?

A typical Google Update like Mobile Updates or Phantom Update are announcements that describe a change in the operations that will affect the website rankings by search engines. These updates can be algorithm changes or application filters and data filters based on which the algorithms are operating. The main objective of the Google Analytics Updates 2019 is to timely improve the quality of search results.

What is Site Diversity Update?

On June 6, Google SearchLiaison the Twitter account of Googles public Liaison of search announced about the Site Diversity Update. The account acknowledged the pain points of the users, where they received results from the same site in the top results. By rolling out the Site Diversity update, Google intends to bring a change where users won’t be shown more than two listings from the same site as the top search engine results.

However, not always. In the following Tweets, Google mentioned that it will reserve the right to show more than two results when it thinks appropriate. Say, for example, Google might decide to come up with more results for a single query if it’s brand based search. As per the update, they will also treat sub-domains as part of the main domains. If there are one main web address and their blog page site map address as well, then Google considers it as two valid results.

Danny Sullivan added that the update will be applicable for main web search listings and featured snippets, map listings, etc will not be falling under the update. Google has also clarified that this has no relation with their June 2019 core update, stating that both of the updates will be different unconnected releases. Site Diversity Update will not be targeting any particular industry or categories as well.

The impact of the update

The objective of the update is to limit the number of multiple URL’s in the search listings. In order to understand the impact, researches started analyzing keywords soon after the notification came. The major insights of the research and study were;

  • Keywords returning more than 3 URLs from one domain in the top 10 are effectively zero, down from 1.8%
  • Three URLs from one domain now appear for just 3.5% of keywords, a drop of almost half from 6.7%
  • The proportion of keywords for which two URLs from a single domain are displayed has risen slightly: from 43.6% before the update to 44.2% afterward.

What is more interesting is the findings among the domains that competed for results on the first page. The best SEO company in the USA is examining the search intent of two subsets of keywords with the analysis.

  • Keywords that previously had 3 or more URLs for one domain, but don’t anymore (Impact of Diversity Update)
  • Keywords that previously had 3 or more URLs for one domain, and still do (No Impact)

How should we respond?

Piling up results with URL’s from a single domain is not a popular SEO strategy. But it is been used widely as a part of the reputation management strategy. As mentioned above, there will no immediate changes on a massive scale. There are scenarios where there is an impact and at times there are no changes visible as well. If you are trying to target a single keyword within multiple pages or you have multiple pages that rank the same targetted keyword, then have a close look at the Search Console Performance to understand how Google is ranking them.