Right from Tesla’s self-driving cars to Google AI that can dream. Artificial Intelligence is on everyone’s mind. It is re-defining and re-inventing one industry at a time. All thanks to social media and the chunks of unused data, AI has all the potential in the world to not just revolutionize the core operations of a Digital marketing company but the entire industry.

It is just the tip of the iceberg with Machine to Consumer (M2C) interactions on the rise, AI will surely influence every aspect of digital marketing. If we are to go by a report by marketing intelligence firm Tratica, revenue in artificial intelligence is estimated to reach whopping $36.8 billion worldwide by 2025.

On that note, let’s explore how AI will influence digital marketing.

 

 Improved User Experience

  • User Experience is an aspect where AI can do wonders as it will become easier to predict buyer behavior, search cycles, persona and what not.
  • Chatbots are another great example of AI that not just enhances but also personalizes user experience to a great extent.
  • Augmented reality is another aspect of AI that offers customers an option to touch and feel a product before actually buying it. This would really play a big role in simplifying decision making for customers.

 

Better ROI (Return on Investment)

  • Advanced Image recognition feature utilized by AI comes with numerous benefits. It can make payment processes way faster than the present standards.
  • AI-enabled image recognition can play a crucial role in enhancing customer security and thus solving security concerns associated with online transactions.
  • Better decision-making algorithms that can bring about great ROI can be created with insights derived from consumer patterns, behaviors, and needs

 

Hassle-free search session

There is no doubt that the present search sessions work quite well. With AI empowered digital marketing, search engines and search session will get way smarter and hassle-free. All this is because AI has the capability to predict future web behavior and decisions.

 

Reaching target audience got easier

Reaching your target audience never got this easier. As AI can easily locate users based on different factors like age, language, demographics, interests. Thus, making it easier to understand which set of users constitute the best target audience for a brand

 

Predicting future sales

It is a well-known fact that the market keeps fluctuating and a negative fluctuation can mean way too many changes for a business model. But, with AI, future market trends can be easily predicted and with this insight, the necessary course of action can be followed.

There is no doubt that AI is a promising technology. It is not just digital marketing companies but even social media marketing companies are looking up to AI. Digital Marketing, when empowered with AI, can do wonders not only for brands but also customers.

 

Google has revealed their bad ad statistics this week and according to them over 3.2 million ads were removed over the period which means almost 100 ads removed per second. This is also almost double the number removed in 2016 and 4 times that of 2015. These ads were removed because they did not adhere to the Google policies. Let’s have a look at how Google removed these bad ads and what this means for your digital marketing strategy.

Google has an army of 180 filters to catch the invading infiltrant web traffic and other frauds. Also they have special filters designed for policy violations, such as “clickbait,”. Clickbaits are ads that trick people into installing unwanted software or ads that direct people to malware-laden websites.

According to Google they have taken down
– 79 million ads that was sending users to malware-laden sites
– 400,000 malware sites
– 66 million “trick-to-click” ads
– 48 million ads that caused unwanted software installation

In addition to this Google has also removed 320,000 ad publishers from their ad network. They have also banned close to 90,000 websites and 700,000 mobile apps from displaying google ads.

According to Scot Spencer, Google’s director of sustainable ads “After expanding our policy against dangerous and derogatory content in April 2017 to cover additional forms of discrimination and intolerance, we removed Google ads from 8,700 pages [that] violated the expanded policy,”.

Another action that lead to penalties for website is Scraping, which is the process of copying content or news from other websites. Over 12,000 websites were penalised for scraping. This count was 10,000 for the year 2016.
Also tabloid cloaking violations caused 7,000 AdWords accounts to being suspended last year, is a huge increase from previous year’s data of 1,400.

Google has also stated that it has implemented new technology and introduced 28 new advertiser policies and 20 new publisher policies to combat the surge of bad ads and scammers. Also Google has updated few of its policies to ban cryptocurrency-related advertisements.

Google has said that they will revisit their policies related to addiction treatment center advertisements. They will also be introducing a certification process for for these rehab facilities so that only legitimate treatment centers will be connecting with the people. Or if we put it in other words only those rehab facilities that pass the certification will be able to run their ads.

So long story short if you are planning to run some ads on Google make sure that they correctly adhere to the policies set by Google. And if you are not sure of how to do it employ a good Digital Marketing Company in San Francisco for the job. They will have the expertise of doing things the correct without wasting your money.