Media and entertainment marketing is an integral part of digital marketing now. The reach and the size of the audience are unparalleled in the case of media and entertainment marketing. Top digital marketing agencies have realized the potential of digital marketing for the media and entertainment industry and have adopted strategies to address this.
Traditional marketing techniques and strategies have almost gone obsolete. It is the digital age and digital marketing has proven to be substantially cheaper than traditional marketing. Digital marketing has made it more interactive with clickable links and actionable buttons. The connection with the audience has improved more than ever.
What are the ingredients to successful digital marketing campaigns in the media and entertainment industry? Let’s take a look.
Know the Audience
You must go beyond your regular loyal followers and fan base. There have to be more people who might be interested in your programs, videos who are waiting to be reached. Go cross-platform. Promote your new content, series, videos etc. outside your platform. Sharing teasers, motion posters, and trailers on different social media channels can spread the word. Come up with some eye-catching extended trailers or clips and run them on the platforms where the potential audience is likely to be online.
Provide Experience Unmatched
The competition in the entertainment and media industry is intense and this calls for highly competitive content/strategy that provides an exorbitant experience to the audience. As studies suggest audience response towards events and contests have been very positive. They love to be part of events and would be more than happy to participate in the contests you run.
Give out obvious hints on what kind of experience should the audience expect out of your shows or program. Are they going to be a family fun ride or are they going to be a nail-biting thriller of an experience? Spare no efforts to grab their attention.
The Influence of Video Marketing
The power of video marketing is undeniable in the media and entertainment industry. Be it a newspaper, publication, streaming company, content creators, or any other field, video marketing is a dominant player. Video ads perform exceptionally well irrespective of platforms and help you increase revenue more than any other type of ads.
Uphold Values and Ethics
Trust is hard to gain and harder to maintain. While your outstanding content can have many takers if you are difficult to work with and lack transparency the popularity wouldn’t last. Fake news and videos should be a strict no-no. Fact-checking and research must be integrated into your work culture. Anything that could hamper your online persona is not to be entertained. Creating presence across all relevant social channels exhibiting a consistent value proposition could contribute to gaining trust in many ways.
Standing up for a social cause and doing good on public platforms would never go unnoticed and it can create a much-needed connection with the audience.
Engagement is the Key
The followers you created with your excellent series or any other content are your assets. Always remember to keep them in the loop. Let them know when a new season is going to be released. Being in the entertainment and media industry, trigger discussions and reactions with micro-videos or trailers. Use retargeting, prompt them to watch the episodes or parts they left off.
The approach towards digital marketing for the media and entertainment industry is entirely different from other industries. Your content could be phenomenal but the competition is fierce too. The key lies in how are you going to appeal to your target audience and make them yearn for more of your content.