With the advent of the New Year, the air is rife with predictions. The one common rant about digital marketing is that it cannot be ignored. To reach out to the people, one needs to be active in the online realm. Given below are some trends to look out for in 2019 if you want to market online to your audience.

#1: Instagram will continue to grow as the most popular social media platform.

#2: Google’s search algorithms will be more AI related. Google will favour websites that give relevant answers to users’ queries.

#3: According to expert research conducted by top social media management services, consuming content via video is going to remain popular and these will likely dominate social media channels.

#5: Visual search tools are predicted to create better search experiences for users. Users can take the picture of an article and find out as to where they can buy it from.

#6: Big data will get bigger as more data will be secured to get a more complete picture of the customer journey into buying a product.

#7: Progressive Web Apps or PWAs will be preferred to shaky ones that are going to be used only once in a while. Products/Services that will be used at least twice a day are likely to retain the status of an app.

#8: According to a digital marketing agency San Francisco, Facebook now has a reputation for being a social media platform for old people with over 40% of the users being over the age of 65 years.

#9: Good quality content was and still is important. It is an essential component of effective digital marketing.

For all types of social media management services, you can get in touch with us at SocialPulsar.com.

Right from Tesla’s self-driving cars to Google AI that can dream. Artificial Intelligence is on everyone’s mind. It is re-defining and re-inventing one industry at a time. All thanks to social media and the chunks of unused data, AI has all the potential in the world to not just revolutionize the core operations of a Digital marketing company but the entire industry.

Read More

Google announced on 17th January that it will start considering page speed for mobile search. The new update called the Speed Update will start rolling out on July 2018. Google had admitted to pagespeed being one of its ranking factor in 2010 but back then searches were mostly desktop searches. But now mobile searches have raised far and above desktop search.
If you have not yet started optimizing your websites for increased pagespeed don’t worry, we still have more than 4 months for the update to take over. But that doesn’t mean that you should waste time, the earlier you start the better.

As the first step towards optimizing your websites Google recommends the use of PageSpeed report or tools like LightHouse to measure page speed and make improvements.

If your website has Google AMP then this update should not be creating trouble for you, unless your pages are loading slow in spite of the AMP. And for people using a mix of AMP and regular mobile pages, Google will determine the speed based on the page they show in the search results. So in short having AMP will not give you a clean chit, Google is not going to consider the technology you are using, the only thing that matters is the speed of the pages.

Google also says that user intent will be given the top priority, i.e a page that has the most relevant information related to a search query may rank in the results in spite of a slow pagespeed. Now if you are waiting for the update to demote your site and then start working on it, then there are chances that you may not even know that your site has been hit. Google will not alert you when your site, so the only way for you to know is by continuously monitoring your webpage performance and rankings.

Another area where Speed update can bring in changes id your Adwords campaigns. Though Google have not specifically stated it landing page experience is a major factor in determining the quality score. So if the pagespeed of your landing page is low, it may affect your quality score and you may end up paying more that you used to. So if your landing page is slow to load, do not hesitate to correct the issue.

So the easier path would be to audit your website, or even better assign a search engine marketing company to do an audit on your website and understand how it’s pagespeed can be improved. This will help your website to stand strong when the Speed Update rolls out.