Right from Tesla’s self-driving cars to Google AI that can dream. Artificial Intelligence is on everyone’s mind. It is re-defining and re-inventing one industry at a time. All thanks to social media and the chunks of unused data, AI has all the potential in the world to not just revolutionize the core operations of a Digital marketing company but the entire industry.

It is just the tip of the iceberg with Machine to Consumer (M2C) interactions on the rise, AI will surely influence every aspect of digital marketing. If we are to go by a report by marketing intelligence firm Tratica, revenue in artificial intelligence is estimated to reach whopping $36.8 billion worldwide by 2025.

On that note, let’s explore how AI will influence digital marketing.

 

 Improved User Experience

  • User Experience is an aspect where AI can do wonders as it will become easier to predict buyer behavior, search cycles, persona and what not.
  • Chatbots are another great example of AI that not just enhances but also personalizes user experience to a great extent.
  • Augmented reality is another aspect of AI that offers customers an option to touch and feel a product before actually buying it. This would really play a big role in simplifying decision making for customers.

 

Better ROI (Return on Investment)

  • Advanced Image recognition feature utilized by AI comes with numerous benefits. It can make payment processes way faster than the present standards.
  • AI-enabled image recognition can play a crucial role in enhancing customer security and thus solving security concerns associated with online transactions.
  • Better decision-making algorithms that can bring about great ROI can be created with insights derived from consumer patterns, behaviors, and needs

 

Hassle-free search session

There is no doubt that the present search sessions work quite well. With AI empowered digital marketing, search engines and search session will get way smarter and hassle-free. All this is because AI has the capability to predict future web behavior and decisions.

 

Reaching target audience got easier

Reaching your target audience never got this easier. As AI can easily locate users based on different factors like age, language, demographics, interests. Thus, making it easier to understand which set of users constitute the best target audience for a brand

 

Predicting future sales

It is a well-known fact that the market keeps fluctuating and a negative fluctuation can mean way too many changes for a business model. But, with AI, future market trends can be easily predicted and with this insight, the necessary course of action can be followed.

There is no doubt that AI is a promising technology. It is not just digital marketing companies but even social media marketing companies are looking up to AI. Digital Marketing, when empowered with AI, can do wonders not only for brands but also customers.

 

Google announced on 17th January that it will start considering page speed for mobile search. The new update called the Speed Update will start rolling out on July 2018. Google had admitted to pagespeed being one of its ranking factor in 2010 but back then searches were mostly desktop searches. But now mobile searches have raised far and above desktop search.
If you have not yet started optimizing your websites for increased pagespeed don’t worry, we still have more than 4 months for the update to take over. But that doesn’t mean that you should waste time, the earlier you start the better.

As the first step towards optimizing your websites Google recommends the use of PageSpeed report or tools like LightHouse to measure page speed and make improvements.

If your website has Google AMP then this update should not be creating trouble for you, unless your pages are loading slow in spite of the AMP. And for people using a mix of AMP and regular mobile pages, Google will determine the speed based on the page they show in the search results. So in short having AMP will not give you a clean chit, Google is not going to consider the technology you are using, the only thing that matters is the speed of the pages.

Google also says that user intent will be given the top priority, i.e a page that has the most relevant information related to a search query may rank in the results in spite of a slow pagespeed. Now if you are waiting for the update to demote your site and then start working on it, then there are chances that you may not even know that your site has been hit. Google will not alert you when your site, so the only way for you to know is by continuously monitoring your webpage performance and rankings.

Another area where Speed update can bring in changes id your Adwords campaigns. Though Google have not specifically stated it landing page experience is a major factor in determining the quality score. So if the pagespeed of your landing page is low, it may affect your quality score and you may end up paying more that you used to. So if your landing page is slow to load, do not hesitate to correct the issue.

So the easier path would be to audit your website, or even better assign a search engine marketing company to do an audit on your website and understand how it’s pagespeed can be improved. This will help your website to stand strong when the Speed Update rolls out.