Digital Marketing is a devoted means by which customers can make a connection with your product or service. Unlike the traditional marketing ways where print and broadcasts were used as mediums to reach the customers, the companies today are relying on digital marketing services to present themselves and to remain live and connected at all times. There are numerous digital marketing companies, but always check on credibility and output levels before you settle with one.

The internet is undoubtedly a place where all of us are available 24/7, hence companies that are planning to opt for digital marketing services for their business are doing it right, with an audience available on the internet at all times.


Why is Digital Marketing Important?

The chances that a customer might buy your product or avail your service, is higher when you make use of digital marketing as a strategy for marketing your business. The reason being, the audience is already out there and you needn’t go in search of any. It is also cost effective and results are immediate. All you have to do is to understand the various services available and choose the ones that best suit your kind of business.


The Major Benefits of Digital Marketing are:

1.Target Your Specific Audience: Social media’s targeting features lets you focus on an audience pertaining to a specific age group or gender or locality and more. SEO strategies enable you to serve your ads to those internet users who have searched for specific keywords relating to your industry.

2.Cost Effective: By tracking campaigns, you can plan and segregate fund allocation on those ones that give you a high ROI. You can always check and control your money flow on the various channels available.

3.Have an Edge Over Others: Strategic digital marketing initiative allows you to outperform other players irrespective of the size or kind of your business. Identifying those long-tail keywords related to your business and producing effective contents, will make you rank better.

4.Digital Marketing is Measurable: You get complete data of all the shares, views, clicks and impressions of your page. This helps you to measure your ROI in a much more comprehensive manner.


What Should You Know to Choose the Best Combination of Digital Marketing Services for Your Business?

It is so very obvious that the customers these days rely much on the search engines to get information related to a product or service, the best providers, prices, reviews and all other material data as needed. Your website is the primary face of your business. And with the help of the right digital marketing strategy, you can benefit higher.


The Most Common Digital Marketing Strategies You Can Use


  • Search Engine Optimization


In order to have a prominent spot on the Search Engine Results’ pages, it is essential to have your website’s ranking at the pinnacle.  Keyword research, on-page optimization, link building and content marketing are few of the major practices in SEO technique that could be beneficial for you.



  • Pay Per Click


By optimizing your internet advertising strategy, you can appear at the top of the SERP. By making your keyword competitiveness effective, this can be achieved with minimal effort.



  • Display Advertising


An optimal strategy that enables you to create brand awareness and generate traffic. This is done by placing your advertisements on third party websites.



  • Social Media Marketing


Advertising tactics by using social media platforms like Facebook, Instagram and other handles creates brand awareness and increased traffic.



  • Email Marketing


Using a series of emails to reach your product or service to a specific group of potential clients.



  • Conversion Rate Optimization


Helps to increase the percentage of conversions from visitors to your website. For specific goals such as signups, leads or sales, CRO can be used.


To Conclude

Digital Marketing Services provide incredible opportunities that empower a constant and continuous growth of your business. Choose those strategies that are beneficial for your kind of business. Only a Professional Digital Marketing Company can support your requirement.

SEO is becoming increasingly competitive because of the algorithm updates being implemented by Google from time to time. New techniques and tools are being developed to keep track of these updates and it is possible for you to make use of these tools and techniques in the right combination to craft a winning strategy for yourself. It is, therefore, important that you focus on keyword research and user intent in order to make your SEO efforts successful.

User Intent – What Is It

It is the main reason or motive as to why a user conducts a search. To understand user intent, it is important to look into how and why users conducting search and what queries they are using. You can then use this understanding for formulating the appropriate keyword phrases. However, it is not an easy task. If you own a business in California, you must consult with an SEO company in San Francisco in order to have a clear understanding of the user intent and for keyword research.

There are four ways in which you can classify user intent. They are:

Commercial Intent

In this case, the user types in search terms for the purpose of browsing through several brands, products, and sites but does not make any purchases. Such users just want to know a little more about the products. They might buy the products in the future.

Transactional Intent

Transactional Intent is related to Commercial Intent. Such users conduct searches to find e-commerce websites for purchasing products online.

Navigational Intent

Some users go to specific websites by entering their names directly. This helps to generate traffic. However, it is possible only if your company has garnered a significant online presence.

Informational Intent

Search queries that provide information to users fall under this category. Information might include news, facts, tips, and lists, among many others.

Understanding User Intent

When you have a clear understanding as to how, why, and what people search for, you will be in a better position to derive the best keywords and drive traffic to your website. Some tools that you can use to understand user intent include Google Trends (an effective keyword/content research tool), Quora (a popular Q&A website), Ahrefs (another keyword research tool), Answer the Public and Online Forums.

For your business in San Francisco, a reliable digital marketing company will be able to provide you with the best Google Local SEO services.

In conclusion, you are adding another dimension to your keyword research when you take User Intent also into consideration. It helps you to generate great search queries. For more information, please visit

With the advent of the New Year, the air is rife with predictions. The one common rant about digital marketing is that it cannot be ignored. To reach out to the people, one needs to be active in the online realm. Given below are some trends to look out for in 2019 if you want to market online to your audience.

#1: Instagram will continue to grow as the most popular social media platform.

#2: Google’s search algorithms will be more AI related. Google will favour websites that give relevant answers to users’ queries.

#3: According to expert research conducted by top social media management services, consuming content via video is going to remain popular and these will likely dominate social media channels.

#5: Visual search tools are predicted to create better search experiences for users. Users can take the picture of an article and find out as to where they can buy it from.

#6: Big data will get bigger as more data will be secured to get a more complete picture of the customer journey into buying a product.

#7: Progressive Web Apps or PWAs will be preferred to shaky ones that are going to be used only once in a while. Products/Services that will be used at least twice a day are likely to retain the status of an app.

#8: According to a digital marketing agency San Francisco, Facebook now has a reputation for being a social media platform for old people with over 40% of the users being over the age of 65 years.

#9: Good quality content was and still is important. It is an essential component of effective digital marketing.

For all types of social media management services, you can get in touch with us at

Right from Tesla’s self-driving cars to Google AI that can dream. Artificial Intelligence is on everyone’s mind. It is re-defining and re-inventing one industry at a time. All thanks to social media and the chunks of unused data, AI has all the potential in the world to not just revolutionize the core operations of a Digital marketing company but the entire industry.

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Google announced on 17th January that it will start considering page speed for mobile search. The new update called the Speed Update will start rolling out on July 2018. Google had admitted to pagespeed being one of its ranking factor in 2010 but back then searches were mostly desktop searches. But now mobile searches have raised far and above desktop search.
If you have not yet started optimizing your websites for increased pagespeed don’t worry, we still have more than 4 months for the update to take over. But that doesn’t mean that you should waste time, the earlier you start the better.

As the first step towards optimizing your websites Google recommends the use of PageSpeed report or tools like LightHouse to measure page speed and make improvements.

If your website has Google AMP then this update should not be creating trouble for you, unless your pages are loading slow in spite of the AMP. And for people using a mix of AMP and regular mobile pages, Google will determine the speed based on the page they show in the search results. So in short having AMP will not give you a clean chit, Google is not going to consider the technology you are using, the only thing that matters is the speed of the pages.

Google also says that user intent will be given the top priority, i.e a page that has the most relevant information related to a search query may rank in the results in spite of a slow pagespeed. Now if you are waiting for the update to demote your site and then start working on it, then there are chances that you may not even know that your site has been hit. Google will not alert you when your site, so the only way for you to know is by continuously monitoring your webpage performance and rankings.

Another area where Speed update can bring in changes id your Adwords campaigns. Though Google have not specifically stated it landing page experience is a major factor in determining the quality score. So if the pagespeed of your landing page is low, it may affect your quality score and you may end up paying more that you used to. So if your landing page is slow to load, do not hesitate to correct the issue.

So the easier path would be to audit your website, or even better assign a search engine marketing company to do an audit on your website and understand how it’s pagespeed can be improved. This will help your website to stand strong when the Speed Update rolls out.