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Increase Online Sales Through PPC Ads

Before we actually begin to discuss the effective development and placement of a PPC ad, let’s have a brief look into a list of common errors that could occur while setting up a PPC ad. 1. Contactless ads Advertisements without contact information are useless, it takes up less space in SERP and loses to competitors’… Continue reading Increase Online Sales Through PPC Ads

How to Use Negative Keywords in Google Paid Search Campaigns

You might be wondering what effect does a negative keyword cause in a PPC campaign, the answer is well known. Use of negative keyword functions well to exclude terms from your campaign and helps you to only focus on a certain keyword that is only relevant to your topic. In simple words, a negative keyword… Continue reading How to Use Negative Keywords in Google Paid Search Campaigns