In all walks of our life, we face competition. Without competition, we will not know how strong we are how much we need to improvise on raising the bars. Whether growing yourself or facilitating growth for our client, we need to constantly learn and adapt a lot of things. That’s why every business needs a competitor to rightly evaluate the strengths, capabilities, and weakness of your business in relation to the competitor.  In terms of Search Engine Optimization (SEO), competitor analysis is everything for getting ranked in Google. Learn from what your competitor is doing to get valuable insights on outranking them.

User-Friendly

Search engines rank websites that deliver seamless user experience. Website SEO analysis helps you in knowing how your competitor is strategically loading the website for sticking user in the website for more time. Search engines evaluate several line items like the page load time, website navigation, custom 404 pages, broken links, call to action features etc. to rank websites. You might have placed all the features that are prerequisite for getting SERP rankings. But your competitor might have taken that one smart step ahead of you to maintain rankings. Find it and secure your website to surprise your competitor.

Technical Aspects

As per the latest algorithms, it’s important to have a technically sound website and features to meet the ranking parameters. Look at the various parameters of web page layout and site architecture for scoring more on SERP rankings. In terms of web page layout, you can evaluate how your competitor works on developing indexable content, crawlable link structures, keyword use, and targeting etc. Site architecture involves usage of robot.txt files, healthy URL structure, secure browsing, sitemap, usage of breadcrumbs, mobile optimization etc. Make a checklist of these while doing SEO competitor analysis for scoring more.

CMS Factor

Every CMS platform has its own advantage and disadvantage for SEO. Learn what CMS is used for builting the competitor’s site and evaluate with yours. WordPress is pretty handy these days and trending as well. But lack of security can be a concern at some stages of the business sales cycle. Magento is one of the fast emerging e-commerce scripts which helps brands to manage pages, widgets, polls and static blocks, which is specific e-commerce traits. These pages will help optimizing majority of the on-page SEO factors. Get in touch with the best SEO company San Fransisco to know more in detail.

Keyword Consistency

Keyword targeting is the all essential stuff in SEO. Along with targeting, you also need to keep an eye on how consistently the keywords are appearing on the competitor website and aligned social media platforms. Whether the target keywords are appearing on the on-page elements like headers tags, meta descriptions, meta titles, website body, image alt tags etc. Make sure you don’t get confused this with the keyword density factor. Consistent use of keywords will help search engine crawlers to index and return the site in search results for the specific keyword or topic entered.

Backlink Audit

Backlinks are a major slice of ranking puzzle. They build a strong foundation for your online reach and ranking process. You cannot assume how much it matters to discover the niche sites from competitors back-end profile. Your competitor might be building serious links from the backend pages. You need to compare the traffic volume and reach of the back end links. Today a lot of tools are available with digital marketing companies to cross-check the effectiveness of off page promotions of the competitor. However, make sure you have unbroken links and proper UI/UX issues before starting link building.

What’s in your mind when it comes to a product or a brand? A new pair of shoes, a television, a car or your bathing soap, whatever be, what is that deciding factor in purchasing something. Each product exists in the world because they provide a solution to various human needs. The decision processes taken by a customer is known as buying behaviour. Corporate branding these days with various tools of digital marketing like SEO services or PPC is trying the understand the buying behaviour of the customers.

The decision processes and acts involved in buying and using products is known as buying behaviour, or the buying decision of the consumers.

When you walk into a dress shop, you decide to pick one shirt which you felt is good for you. The same shirt was rejected by many which ended up in your hands. This makes us understand that the factors that affect these decisions may vary. Each individual has their own personal reasons in choosing what suits them and what not.

1. Social factor

Market researches show that one of the deciding factors is the culture. Each culture has a set of values, preferences, perceptions, and ideologies. Most individual sort the products according to the likability of the masses.  Each culture is unique with its geography, religion or gender. Humans are mostly actively social and always belong to one circle or the other, like family, friends or job mates.

A family is the most active group who buy things at regular intervals, making them the most influential purchase group. Years back, grocery items were targeted at the women at the house. This has changed as women started going to work and became more independent. Now grocery brands are bringing things to market targeting both men and women, as men are equally involved in household things.

One’s social and financial status can also influence buying decisions. These circle of people will have similar values and interest. Some brands specialise on providing products for high-income people or the elite group. Apart from income, circles of the same occupation, neighbourhood or educational system can be considered having the same buying decision.

2. Psychological factors.

Each individual has different needs. These needs can be personal, social or biological needs. When a person’s psychological needs are fulfilled he tries to settle the other needs one after the other the same way.  Individual change the buying behaviour after a bitter or sweat experience. This is also a learning process.

Your perceptions of a product are different from others. For example, if you and your friend go to buy a shoe, you might buy a lofter and your friend might buy a boot. This is the difference of perception of a need.

3. Personal factors.

Have your choices changed over a period of time? Do you prefer buying the same design shirt you bought at 18 now also? Age has an impact on a person’s tastes and buying decisions.

Have you wondered how ads are placed daily on television channels? A liquor ad is shown between a sports program while a grocery ad in-between a prime-time series.

Lifestyles of each people may differ with occupation, culture or social class. Some have personal choices while purchasing a product while some look for opinions from others. A person with a distinct personality has altogether a different need according to the behaviour he owns.

So the right brand positioning strategies would be a mix of every factor, creating the right product to the target audience. Smart marketing strategy persuades people and influences them in taking better buying decision. It should be understood that customer’s buying behaviour can’t be predicted but learning the buying behaviour, the brand can create better products.