Wondering whether there is really a difference between ranking on Amazon and ranking on Google? And if so, how do you improve your product ranking on Amazon and which are the best free Amazon keyword tools to use? Conducting keyword research for Amazon helps in optimizing your Amazon product listings with highly relevant keywords, thereby helping you rank better in Amazon’s search results for relevant keywords. Amazon SEO is beneficial in improving your product listing, better ranking and reaching more potential buyers.
As a seller, your success depends on being able to get ranked for as many relevant keywords as possible because, the primary way by which people search for a product on Amazon is obviously through search. Both short and long-tail keywords are crucial when it comes to aggregating the overall sales and profitability on Amazon.
Three ways to strategize the keywords that can bring you the most relevant buyers
Unlike Google, Keywords behave differently on Amazon’ search. Think of individual words that the customer probably might use to frame the longer phrases on the search. This helps in optimizing your PPC campaigns and launch plans. Frequency is not a factor for ranking in Amazon SEO, hence repeating the same keywords many times throughout title, backend search terms or bullets will not help in getting a stronger signal to Amazon that your item is a correct match for what the customer is looking for. Conversion history is a notable factor along with few others.
Improve your Amazon Strategy by:
Expanding Keyword Approach
For beginners, new category products or products with very less competitors on Amazon, this process works the best. To begin with you need to make use of those keywords here, that you know your product will index for. And then, you expand on them to form longer keyword phrases that could probably be used by the customers.
Expanding keyword approach process works as follows:
- Find and list out all possible words that are suitable for your listing.
- Use of Keyword Research Tool to run the words
- Make use of the Frequency Counter to run the expanded keyword list through
- Write your bullets and titles
Competitor Keyword Approach
A research to find those keywords that the competitors are using and ranking for helps in understanding what is working best for them. This helps in analysing a particular ASIN (Amazon Standard Identification Number) or a product detail page on Amazon and understand which keywords are they ranking for.
If a listing is ranking well, based upon a particular keyword phrase, it means that that keyword phrase will generate sales for that listing.
The competitor keyword approach can be performed by:
- Commencing your favourite Reverse ASIN Tool
- Finding out the frequency counter and arranging in ascending order
Layered Keyword Approach
For products with unique selling propositions or with a special feature that has a multiple keyword profile, sometimes layering both the techniques is required to ensure that you have in-line all the relevant keywords.
The layered keyword approach is considered as the most responsive option amongst the three because, using only competitor keyword approach will not help in recognising those keywords that helps with the unique selling proposition.
The layered keyword approach process is as:
- Expand the Keyword Methodology
- Implement the Competitor Keyword Approach
- Add the Results
- Run the Long-drawn-out Keyword List Through the Frequency Counter
Making your product visible to more relevant and high-valued prospects is now possible with the right Amazon Keyword Research Strategy and the right Amazon Keyword Tool. As increased visibility and excellent product titles generate more clicks. Increased clicks and unmatched product details pages trigger conversions. And, more conversions mean higher ranking.