Your brand must be able to transcend your entire enterprise. Therefore, building a better brand for your enterprise is believed to be an essential factor for the improved performance of your product. But it’s inevitable that the enterprise brand faces many challenges when it comes to local SEO. Local SEO is a search that helps… Continue reading A Guide to The Top 5 Enterprise Local SEO Challenges
User Experience (UX) design directly affects your SEO ranking through user engagement metrics and plays a very important part of any SEO Strategy. With an improved and enhanced UX design, it is possible to attain not only an increased SEO ranking, but also an increased brand credibility and better audience. An increased user experience leads… Continue reading Do Improved User Experience Create a Great Influence in Ranking?
The digital world has turned more competitive since the beginning of the millennium. New advancements, novel ideas, and innovative concepts have been making it more aggressive than ever. To remain in the limelight, and catch the attention of the potential client, may appear as if a herculean task nowadays. Constant monitoring and timely tweaks are… Continue reading WHAT IS UBERSUGGEST AND WHY SHOULD I USE IT FOR MY BUSINESS?
If you are into SEO, focussing on the long-tail keywords is one of the thoughtful options you should rely upon as a perfect SEO tactic. Long-tail keywords have comparatively lesser competition and are generally easy to rank for. In this article, let us understand the basics about Long-tail keywords and why do we need to… Continue reading Why Do We Need To Target Long Tail Keywords
The facets of SEO keep changing consistently, and one of the prime changes observed over the past few years is Zero Click searches. Search engines are trying to make the search process more user friendly, and this has created a huge impediment for the website owners. In this article, let what Google zero-click searches are… Continue reading What are Google zero-click searches and why are they Important
SEO is becoming increasingly competitive because of the algorithm updates being implemented by Google from time to time. New techniques and tools are being developed to keep track of these updates and it is possible for you to make use of these tools and techniques in the right combination to craft a winning strategy for… Continue reading The Art of Keyword Optimization Meeting User Intent
In all walks of our life, we face competition. Without competition, we will not know how strong we are how much we need to improvise on raising the bars. Whether growing yourself or facilitating growth for our client, we need to constantly learn and adapt a lot of things. That’s why every business needs a… Continue reading How Researching Competitors Can Improve Your Website SEO ?
What’s in your mind when it comes to a product or a brand? A new pair of shoes, a television, a car or your bathing soap, whatever be, what is that deciding factor in purchasing something. Each product exists in the world because they provide a solution to various human needs. The decision processes taken by a customer is known as buying behaviour. Corporate branding these days with various tools of digital marketing like SEO services or PPC is trying the understand the buying behaviour of the customers.
The decision processes and acts involved in buying and using products is known as buying behaviour, or the buying decision of the consumers.
When you walk into a dress shop, you decide to pick one shirt which you felt is good for you. The same shirt was rejected by many which ended up in your hands. This makes us understand that the factors that affect these decisions may vary. Each individual has their own personal reasons in choosing what suits them and what not.
1. Social factor
Market researches show that one of the deciding factors is the culture. Each culture has a set of values, preferences, perceptions, and ideologies. Most individual sort the products according to the likability of the masses. Each culture is unique with its geography, religion or gender. Humans are mostly actively social and always belong to one circle or the other, like family, friends or job mates.
A family is the most active group who buy things at regular intervals, making them the most influential purchase group. Years back, grocery items were targeted at the women at the house. This has changed as women started going to work and became more independent. Now grocery brands are bringing things to market targeting both men and women, as men are equally involved in household things.
One’s social and financial status can also influence buying decisions. These circle of people will have similar values and interest. Some brands specialise on providing products for high-income people or the elite group. Apart from income, circles of the same occupation, neighbourhood or educational system can be considered having the same buying decision.
2. Psychological factors.
Each individual has different needs. These needs can be personal, social or biological needs. When a person’s psychological needs are fulfilled he tries to settle the other needs one after the other the same way. Individual change the buying behaviour after a bitter or sweat experience. This is also a learning process.
Your perceptions of a product are different from others. For example, if you and your friend go to buy a shoe, you might buy a lofter and your friend might buy a boot. This is the difference of perception of a need.
3. Personal factors.
Have your choices changed over a period of time? Do you prefer buying the same design shirt you bought at 18 now also? Age has an impact on a person’s tastes and buying decisions.
Have you wondered how ads are placed daily on television channels? A liquor ad is shown between a sports program while a grocery ad in-between a prime-time series.
Lifestyles of each people may differ with occupation, culture or social class. Some have personal choices while purchasing a product while some look for opinions from others. A person with a distinct personality has altogether a different need according to the behaviour he owns.
So the right brand positioning strategies would be a mix of every factor, creating the right product to the target audience. Smart marketing strategy persuades people and influences them in taking better buying decision. It should be understood that customer’s buying behaviour can’t be predicted but learning the buying behaviour, the brand can create better products.
Google announced on 17th January that it will start considering page speed for mobile search. The new update called the Speed Update will start rolling out on July 2018. Google had admitted to pagespeed being one of its ranking factor in 2010 but back then searches were mostly desktop searches. But now mobile searches have raised far and above desktop search.
If you have not yet started optimizing your websites for increased pagespeed don’t worry, we still have more than 4 months for the update to take over. But that doesn’t mean that you should waste time, the earlier you start the better.
As the first step towards optimizing your websites Google recommends the use of PageSpeed report or tools like LightHouse to measure page speed and make improvements.
If your website has Google AMP then this update should not be creating trouble for you, unless your pages are loading slow in spite of the AMP. And for people using a mix of AMP and regular mobile pages, Google will determine the speed based on the page they show in the search results. So in short having AMP will not give you a clean chit, Google is not going to consider the technology you are using, the only thing that matters is the speed of the pages.
Google also says that user intent will be given the top priority, i.e a page that has the most relevant information related to a search query may rank in the results in spite of a slow pagespeed. Now if you are waiting for the update to demote your site and then start working on it, then there are chances that you may not even know that your site has been hit. Google will not alert you when your site, so the only way for you to know is by continuously monitoring your webpage performance and rankings.
Another area where Speed update can bring in changes id your Adwords campaigns. Though Google have not specifically stated it landing page experience is a major factor in determining the quality score. So if the pagespeed of your landing page is low, it may affect your quality score and you may end up paying more that you used to. So if your landing page is slow to load, do not hesitate to correct the issue.
So the easier path would be to audit your website, or even better assign a search engine marketing company to do an audit on your website and understand how it’s pagespeed can be improved. This will help your website to stand strong when the Speed Update rolls out.