Remarketing and retargeting are two powerful concepts that are frequently used by marketers of today. They are different and let us see what their definitions are.

Both remarketing and retargeting refer to the acts of advertising a product/service to the same individual more than one time, retargeting is all about targeting web traffic whereas remarketing is all about email marketing. In other words, remarketing happens to the same person many times over. However, retargeting is showing online ads to the same traffic many times.

Retargeting

Retargeting refers to the online ads and display ads that are shown to a user based on the activity on the Internet. If a user visits your site, you can set a cookie, and can then target ads to them when they visit other sites. Therefore this is termed retargeting.

Retargeting gives you the opportunity to reach your prospects wherever they are on many different sites and hence is very exciting. Retargeting will, therefore, be employed by the best PPC marketing agency In San Francisco.

Remarketing

Remarketing typically refers to engaging customers with emails time and again. Upsell emails come under this category. So do lifecycle marketing emails. This may be based on your browsing history or after you have purchased a product. The most competitive social media marketing company in USA would understand that social media is a much younger remarketing channel when compared to email. Once an individual is connected to you through social media, you can market your wares to them time and again.

Both remarketing and retargeting are effective methods. Nevertheless, the best digital marketing agency in San Francisco would use them both in the right measure to boost any digital marketing activity and improve the profits. Both remarketing and retargeting are two different digital marketing tactics which have the common goal of reaching back to those visitors who showed an interest in your product /service.

These two tactics can be used effectively only if you understand the subtle differences between the two correctly. Only then it is possible to re engage the website visitors effectively. To decide when to use remarketing and when to use retargeting, it is vital to understand the audience and the purpose for which the communication is going to be used.

In 2019, you will have to focus on your audience when creating SEO content. If your goal is to take your content marketing to the next level and improve your ROI, then you focus on activities that will benefit your audience. User-focused content always gets ranked higher and drives traffic as well as leads. Now, here are some tips for setting up the right SEO content strategy.

Use the Right Targeted Keywords

If you want your SEO content to reach the targeted audience, you need to optimize it with some targeted key terms and phrases using which your audience is searching. Audience research is important to identify as to what type of audience is looking at what you have got to offer. Then, find out where they get together online, talk to them, and survey them. Understand their personal habits, demographics, preferences, and statistics. In addition to keyword research and audience research, you need to do topic research. For your business in San Francisco, you can consult with the best digital marketing agency in San Francisco.

Readability Is Important

Key aspects related to the SEO content that gets listed at the top in SERPs are:

  • They are highly readable
  • When the target audience clicks on the link, all elements on the page make them stay and read the content
  • When the visitors stay on the page and read the content, the page looks great to Google

Readability enhances dwell times if a few qualities such as clarity, organization, logic, and simplicity are baked into it. This means that your content should convey all the information in a clear manner. If you cannot handle it on your own, it is better that you work with the best SEO Agency In San Francisco.

Go for Creating In-depth Content

In 2019, the big SEO trend is creating content that deals with the topic under discussion at a deeper level. This helps you to rank higher because Google has started focusing more on content quality. So, create deeper content by:

  • Writing long-form blogs (minimum 2,000)
  • Consider creating content on topics that have several different facets as well as angles
  • Create ultimate guides
  • Never stop with surface-level research

If you find it slightly overwhelming to manage the creation of deeper content, tie up a reputed social media marketing company in USA. They would get it done for you.

Improve Your Page Load Speed

If you want to improve your website’s SEO, you should do what it takes to improve the page load speed. Your pages and content should not only load but also display faster. Otherwise, users will be frustrated. Research shows that 50 percent of shoppers will move off if a retail page does not load in 3 seconds.