Social media takes up a huge piece from our time pie, and if you are someone working on social media then it obviously takes up the whole lot of your time. Posting, sharing, tweeting, linking, the list goes on and on and you just won’t know time flying. So here are some tools that will help you organize your social feeds and schedule them thus saving your time.

HootSuite
This is undoubtedly one of the most popular social media tool now available online.
Hootsuite will help you monitor keywords, manage multiple social media profiles like Facebook, Twitter, LinkedIn, Foursquare, Instagram and WordPress. Also you will be able schedule your posts at any given time. This will also allow you to track key phrases and terms across other user’s posts.
Hootsuite is a paid tool but they also offer free trial. The free trial will allow you to:
– Manage 3 social profiles
– Schedule 30 posts in advance

TweetDeck
TweetDeck is one of the most popular tool used to manage twitter profiles. TweetDeck interfaces with the Twitter API and allows you to send, receive and schedule tweets. You can also re-order the columns, delete them and add new ones from other Twitter accounts using this tool. You can also create columns for specific hashtags, trending topics and scheduled tweets.

Buffer
Buffer is very similar to Hootsuite and has almost all the features that HootSuite. One of the most important feature of Buffer is its ability to easily schedule content while browsing the web with their Chrome extensions. Buffer also has an extra feature of suggesting the perfect moments to post based on follower activity. Similar to HootSuite, Buffer is also a paid tool.
The trial period of Buffer includes the ability to manage three social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, and create and schedule content using their image creator and GIF/video uploader.

Social Pilot
This social media management tool will allow you to do manage multiple client social media profiles at once and do things such as bulk schedule posts in various queues, collaborate with team members, manage clients, utilize browser extensions, etc. Their free plan includes 3 connected profiles, 10 posts per day, and 30 posts per queue.

RiteTag
RiteTag will help you find new hashtags and track your current hashtags. In addition, this tool also helps you find the best possible hashtags for your text and images. It also has a special hashtag search feature that organizes results so you can see at a single glance which are the hashtags that will help you increase your tweet visibility over time. The results will also show us which related hashtags are less popular compared to others.

Hashtagify
Like other hashtag search tools, this will also help you in finding relevant hashtags. In addition to the data about a hashtag’s popularity over time, you can also see the top influencers using these hashtags and also get details about the hashtag’s reach in different languages and geographic areas.

BuzzSumo
If you are looking at influencer marketing the BuzzSumo is the tool for you. BuzzSumo gives you data regarding the top shared content and the top influencers in any particular field. You can get all type of data analytics using this tool. It also helps you find influencers based on keywords and hashtags.
BuzzSumo is the favourite tool of content marketers. You can get an idea of what type of content is already working well in your niche and also identify the individuals who will be able to boost your content marketing.

So these are the top tools all the social media marketing experts use quite often. The best thing about these tools are very simple and can be learned within few minutes. So if you want to reduce the time you spend on social media feeds and updates start using one of these.

Google announced on 17th January that it will start considering page speed for mobile search. The new update called the Speed Update will start rolling out on July 2018. Google had admitted to pagespeed being one of its ranking factor in 2010 but back then searches were mostly desktop searches. But now mobile searches have raised far and above desktop search.
If you have not yet started optimizing your websites for increased pagespeed don’t worry, we still have more than 4 months for the update to take over. But that doesn’t mean that you should waste time, the earlier you start the better.

As the first step towards optimizing your websites Google recommends the use of PageSpeed report or tools like LightHouse to measure page speed and make improvements.

If your website has Google AMP then this update should not be creating trouble for you, unless your pages are loading slow in spite of the AMP. And for people using a mix of AMP and regular mobile pages, Google will determine the speed based on the page they show in the search results. So in short having AMP will not give you a clean chit, Google is not going to consider the technology you are using, the only thing that matters is the speed of the pages.

Google also says that user intent will be given the top priority, i.e a page that has the most relevant information related to a search query may rank in the results in spite of a slow pagespeed. Now if you are waiting for the update to demote your site and then start working on it, then there are chances that you may not even know that your site has been hit. Google will not alert you when your site, so the only way for you to know is by continuously monitoring your webpage performance and rankings.

Another area where Speed update can bring in changes id your Adwords campaigns. Though Google have not specifically stated it landing page experience is a major factor in determining the quality score. So if the pagespeed of your landing page is low, it may affect your quality score and you may end up paying more that you used to. So if your landing page is slow to load, do not hesitate to correct the issue.

So the easier path would be to audit your website, or even better assign a search engine marketing company to do an audit on your website and understand how it’s pagespeed can be improved. This will help your website to stand strong when the Speed Update rolls out.

Instagram has been rolling out new updates on a regular intervals to bring in more people to them. And the latest addition to this one is the new ‘Type Mode’ feature, the long awaited text only feature. This latest Instagram update enables users to share text-only posts on their Instagram Stories without photos or videos.
Users get to choose from colorful and customizable backgrounds with different text styles. It also has a neon font. You can also use the other recent Instagram update, the GIF stickers. These animated stickers will help you make any photo or video funny, interesting or creative.

Accessing the Type Mode is pretty simple, open the camera in the Instagram app and swipe to “Type,” and write whatever you need to express. Once you have finalised the text and created it tap the button at the bottom of the screen to change the text color, background color, font etc. And if you want more you can also add a background photo by tapping the camera icon on the bottom right.

The new Instagram update has bought in different responses from the users. Many are happy about the update as they can now share their thoughts and feelings without using images or videos.
But there are others who feel that this update was uncalled for. They feel that this update will destroy the essence of Instagram, that is not to have to read anything and just absorb things through photos or videos.

Whatever be the reactions, the feature has already rolled out and whoever approves of this can embrace it with open arms. And the others can ignore it and keep on using photos and videos. And with Instagram being the fast growing medium for social media management service this update will force marketers to build new strategies and techniques to win the market.

And Instagram is not stopping the experiments with new features. According to reports they are testing an option that lets you “regram” public feed posts from other users to your Story. This feature is yet to roll out, so let’s wait and watch.