SocialPulsar

5 Ways to Use Social Media to Promote Your Call Center

Consumers are more empowered today through the use of advanced technology and social media. Companies are required to implement creative social media strategies for call centers or agencies to keep up with today’s market and genuinely connect with customers. Social media has gone from a novel marketing idea to an absolute necessity or rather a… Continue reading 5 Ways to Use Social Media to Promote Your Call Center

Best Times to Post on Social Media

In the wake of a deadly virus that is continuing to disrupt the regular lifestyle of human beings, the time that people tend to spend on online media has seen a drastic shift. As over half the global population is in their homes spending their time with family, the probability of people allocating time for… Continue reading Best Times to Post on Social Media

Twitter Launches New Test of Warnings on Potentially Harmful Tweet Replies

Nearly half of the world population counting to 3.81 billion are active in varied social media platforms. As the number of users increased, their engagement in those social media accounts also increased. With no time social media accounts transformed to those platforms were societal, personal, political, cultural  and many more issues were discussed.The reactions for… Continue reading Twitter Launches New Test of Warnings on Potentially Harmful Tweet Replies

The Booming Era of Influencer Marketing Campaigns

With the upswing of social media, the relevance of influencer marketing has touched new heights. Though the rules are few, they need precise and strategic attention to implement the process where nothing is predetermined or charted. Anyone who still hasn’t noticed the concept needs to take a look around at this promising avenue of marketing.… Continue reading The Booming Era of Influencer Marketing Campaigns

How to Curate a Perfect Social Media Audit Report?

Social media is day by day shooting up its value that business no longer can just sit idle and watch. People are largely flocking into establishing their presence in social media sites like Facebook, Twitter, and Instagram. With the increasing popularity, every business needs to rely on strategies to boost their social media channels to… Continue reading How to Curate a Perfect Social Media Audit Report?

Google announced on 17th January that it will start considering page speed for mobile search. The new update called the Speed Update will start rolling out on July 2018. Google had admitted to pagespeed being one of its ranking factor in 2010 but back then searches were mostly desktop searches. But now mobile searches have raised far and above desktop search.
If you have not yet started optimizing your websites for increased pagespeed don’t worry, we still have more than 4 months for the update to take over. But that doesn’t mean that you should waste time, the earlier you start the better.
As the first step towards optimizing your websites Google recommends the use of PageSpeed report or tools like LightHouse to measure page speed and make improvements.
If your website has Google AMP then this update should not be creating trouble for you, unless your pages are loading slow in spite of the AMP. And for people using a mix of AMP and regular mobile pages, Google will determine the speed based on the page they show in the search results. So in short having AMP will not give you a clean chit, Google is not going to consider the technology you are using, the only thing that matters is the speed of the pages.
Google also says that user intent will be given the top priority, i.e a page that has the most relevant information related to a search query may rank in the results in spite of a slow pagespeed. Now if you are waiting for the update to demote your site and then start working on it, then there are chances that you may not even know that your site has been hit. Google will not alert you when your site, so the only way for you to know is by continuously monitoring your webpage performance and rankings.
Another area where Speed update can bring in changes id your Adwords campaigns. Though Google have not specifically stated it landing page experience is a major factor in determining the quality score. So if the pagespeed of your landing page is low, it may affect your quality score and you may end up paying more that you used to. So if your landing page is slow to load, do not hesitate to correct the issue.
So the easier path would be to audit your website, or even better assign a search engine marketing company to do an audit on your website and understand how it’s pagespeed can be improved. This will help your website to stand strong when the Speed Update rolls out.

Instagram has been rolling out new updates on a regular intervals to bring in more people to them. And the latest addition to this one is the new ‘Type Mode’ feature, the long awaited text only feature. This latest Instagram update enables users to share text-only posts on their Instagram Stories without photos or videos.
Users get to choose from colorful and customizable backgrounds with different text styles. It also has a neon font. You can also use the other recent Instagram update, the GIF stickers. These animated stickers will help you make any photo or video funny, interesting or creative.
Accessing the Type Mode is pretty simple, open the camera in the Instagram app and swipe to “Type,” and write whatever you need to express. Once you have finalised the text and created it tap the button at the bottom of the screen to change the text color, background color, font etc. And if you want more you can also add a background photo by tapping the camera icon on the bottom right.
The new Instagram update has bought in different responses from the users. Many are happy about the update as they can now share their thoughts and feelings without using images or videos.
But there are others who feel that this update was uncalled for. They feel that this update will destroy the essence of Instagram, that is not to have to read anything and just absorb things through photos or videos.
Whatever be the reactions, the feature has already rolled out and whoever approves of this can embrace it with open arms. And the others can ignore it and keep on using photos and videos. And with Instagram being the fast growing medium for social media management service this update will force marketers to build new strategies and techniques to win the market.
And Instagram is not stopping the experiments with new features. According to reports they are testing an option that lets you “regram” public feed posts from other users to your Story. This feature is yet to roll out, so let’s wait and watch.