Index bloat happens when there is a situation whereby there are too many pages on a website that are indexed in search engines. Your site bloats search engine indices and this leads to Google indexing a large number of poor-quality pages which is a huge waste of time. 

 

SocialPulsar is one of the best SEO agency in San Francisco offers a wide range of digital marketing services that assure the best of results. As one of the top SEO consultants in San Francisco, we have been offering our SEO solutions with utmost diligence. Having the expertise to deal with and even avoid occurrences like Index Bloat, we help our clients plan and execute SEO campaigns of all scopes and scales. 

SEO issues related to Index Bloat

Index Bloat can lead to an exhausting of the crawl budget. It badly affects the organic quality of the domain and leads to a lowering of the ranking potential of other pages. In certain scenarios and specific situations, some websites become prone to having too many pages indexed. These scenarios include: 

 

  • The use of URL parameters in e-commerce Sites can lead to this. The introduction of product filtering or re-ordering can lead to possible URL variations. 

  • The problem can occur in medium to large websites with a lot of pages that may not necessarily have to be indexed. 

  • It can happen with sites that have been blogging for quite some time. Block tags and archive pages can lead to the bloating of search engine indices. 

  • When a redesigning process of migration of the site occurs, it is not uncommon to find a lot of dev or test pages left over. This too can create the problem. 

Finding sources of Index Bloat 

One of the best ways to find Index Bloat is to have your website thoroughly audited by SEO experts like SocialPulsar. This gives a comprehensive picture of your website, history, and also your business goals. Another way by which you can track Index Bloat is to use an Index Bloat Guide that helps you complete very specific checks. 

How to resolve Index Bloat?

Resolving Index Bloat can be a slow and tiring process. You will have to delete pages from Google’s index one by one and no doubt, this process will consume a lot of your time and energy. Again, this would also depend on the severity of the bloat. It also relies on the CMS limitations of your Site and the kind of SEO strategy that you have already employed. If you haven’t arrived at a keyword strategy yet, then that is the first thing to do before initiating an on-page SEO or Link Building campaign. 

 

It’s easier said than done. Resolving Index Bloat is an activity that includes directing search engines to de-index your pages, manually. If you are up to this without proper guidance and strategy, it will only lead to a significant fall in your rankings. So always rely on experts to do this for you. For any help in this regard or your other digital marketing activities, feel free to contact SocialPulsar. Our experts will be more than delighted to assist you. 

It’s a widely accepted fact that online digital marketing activities play a key role in helping businesses find their customers. Marketers employ a well-designed mix of various digital marketing techniques to give a brand the mileage it needs to survive and thrive in the highly competitive marketplace. However, no matter what combination of promotional activities you employ, no brand or business is going to stand the test of the market unless you have actual customers saying good things about it. In yesteryears, this happened more in a word-of-mouth way. But in these times, people rely heavily on online reviews. Yes, online reviews are more than very important for your business. 

Why do you need to look at them?

It’s true that we pay much attention to what others think about a product or a business. Nothing compares to the personal experience of others when choosing something. These opinions influence decision-making heavily. Studies reveal that 86% of internet users read online reviews. A whopping 91% of them trust these reviews as much as personal recommendations. From this, at least half of them would likely visit a store to see the product and buy them. So this is why it is crucial for a business /brand to pay attention to online reviews. 

Pay attention to Online Reputation Management 

Online Reputation Management (ORM) includes various strategies and techniques that let you take control of your online reputation. It creates balance and averts all misleading trends. The whole idea of ORM is to ensure that you are well aware of what people are saying about you in the online space, which will help you take the necessary steps to correct any inaccuracies. 

 

However sustaining a positive reputation through reviews isn’t a passive practice and requires your participation. The question is, how do you make sure your online reputation is always good so that you get good customer feedback? What all are the various online activities you can apply to ensure that your ratings will remain favorable. Let’s have a look at some of the ways you can achieve this. 

Google My Business

This is an important first step to make when planning any SEO strategy for your local business. Getting into this list, you can increase your chances of showing up in Google’s Local Pack, Local Finder, Maps and general organic rankings. 

Facebook and Yelp

There’s no doubt as to how social media platforms like Facebook can influence your business. Creating and maintaining an active presence in platforms such as Facebook and Yelp will help your brand get discovered quickly, which will, in turn, help you to reach out to your customer base. 

Request for reviews

One of the best ways to fetch online reviews is to simply request them. Businesses must empower their customers with the opportunity to provide their feedback. It’s crucial to understand that it is a customer’s right to react to your product. It can be a link at the end of an email, a pop-up that asks a customer to leave a review or even a text message after an appointment. All this helps in garnering customer reviews that would often be positive and in your best interests. 

Be responsive

It’s not just enough that you get reviews. It’s even more important how you respond to them. Businesses should be able to respond to all reviews, whether they are positive or negative. There’s no use ignoring or removing negative reviews. The best way is to deal with them in a manner that doesn’t hurt the feelings of the reviewer. In the case of positive reviews, your responses would help continue the goodwill and trust that the customer has for your business. 

 

You might not be able to do all of this by yourself. That’s where SocialPulsar can be of help. One of the best Digital Marketing Company in San Francisco, SocialPulsar employs a team of highly skilled and competitive professionals who could help you with everything that is needed to maintain a steady online reputation. Being the top SEO Consultants in San Francisco, our digital marketing services are designed to help your brand achieve success in the online space. So drop in a mail or call us soon.